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Sales Operations (Sales Ops) has evolved from being a back-office support function into a strategic driver of revenue growth. Today,...

1. Hyper-Personalisation Powered by AI AI-driven hyper-personalisation is transforming how businesses target and retain customers. By leveraging real-time analytics and large language models, companies can deliver highly relevant, contextual experiences that boost customer engagement and loyalty while reducing acquisition costs—by as much as 50% , according to IBM. TechRadar 2. Generative Engine Optimisation (GEO) As search behavior shifts toward AI-generated responses, tradi

Pricing is no longer just about setting a number that covers costs and ensures a margin. In today’s hyper-competitive and data-rich environment, pricing strategies are becoming a dynamic driver of growth, differentiation, and customer loyalty. Businesses across industries are rethinking their pricing models to adapt to technological advancements, evolving consumer expectations, and global economic shifts. Below are the key emerging trends shaping the future of pricing. 1. AI-